Jim Rogers

Marketing Content Specialist for Software Companies
If you’re like most marketing executives, to say that you’re busy is an understatement.

You’re under constant pressure to reduce costs, increase sales, improve productivity, gain a competitive advantage, expand business, and minimize risk.

Finding a copywriter who can lift the burden of producing effective marketing copy off your shoulders is also a challenge.

That’s where I can help.

My name is Jim Rogers. I help software and technology companies create marketing content that communicates their value – without sounding dry or overly complex.

Unlike most other writers, I have professional experience in industry marketing departments. I understand the big picture of what your marketing efforts need to achieve.

Learn more about working with me or see the services I offer.
Why Should You Work With Me?

A Writer Who Knows Your Industry
My background includes positions in industry marketing departments. I know how to ask the right questions, get into the mind of a business buyer, and appeal to their challenges. This means I can hit the ground running and produce content that resonates with your audience.
Clear Communication With Results
Before writing, I was a college English as a Second Language professor. Students often struggled to master the subject, even after years of classes. Many students said that, with me, everything finally made sense. I communicate complex concepts in a way any audience can understand.
Deep Understanding of People
My experience includes people from many linguistic and cultural backgrounds. This has given me a deep capacity to understand and connect with people, both in your market and the larger world.
Current Marketing Best Practices
I'm an AWAI-verified direct response copywriter and content marketing certified with HubSpot. This means you're working with a copywriter who is always up to date. I bring the best practices in copywriting and content marketing to your project.
Contact me to tell me about your project or learn more about my services.
Services

White Papers
Having at least one well-written white paper puts your company at a serious competitive advantage.
Case Studies
No marketing project is more credible and powerful than a short 2- to 3-page customer success story.
Blog Posts & Articles
Increase website traffic, improve SEO, establish thought leadership, and create opportunities for social sharing.
Website Content
Most purchases begin with a search, which leads prospects to your website or landing page.
Email Copy
Email copy is cost-effective and has the highest return on investment of any marketing project.
Contact me to start your next project or ask about other types of marketing projects.
Projects

Search Engine Optimization: When Will I See Results?
Blog Article
This article was written for prospective clients and the in-house customer service team at Officite to explain the long-term commitment of search engine optimization.

Download Sample
Is Your Chiropractic Practice Surviving or Thriving Online?
Published Print
Published in Dynamic Chiro on behalf of Online Chiro to explain modern best practices for small business websites.

Download Sample
How to Get Started in Telemedicine
White Paper
White paper created for TherapySites to explain benefits, implementation, and security considerations for telemedicine in mental health practice.

Download Sample
What Other People Are Saying

Useful B2B Perspective
Davis Jones, Chief Learning Officer at Eazl (Chicago, IL)
“Jim's perspective is useful for anyone whose role involves communicating with B2B partners or clients or marketing to them.”
Communicates the Right Things
Isabella Duvall, Owner and Manager at Better Shea Butter (Cedar Park, TX)
“After 6 years of being in business, we needed to create a brand video to tell our story. Jim was able to craft an effective, concise message that communicates all the right things, and that gives a clear picture of our company, what we stand for and what we offer to customers. A great service that I would recommend to any business that wants to increase its brand visibility and spread the right message.”
Expert in Technical Fields
Dave Church, Owner/Employee Benefits Broker at The Business Key Corporation (Chicago, IL)
“Jim is methodical and works through things thoroughly until they’re accomplished. He has a love of learning, especially about technical topics, and is very good at them. I could easily see Jim as an expert in any number of technical fields in which many others would struggle.”
Beneficial to the Success of a Company
Olivia Taylor, Director of CRO at Directive Consulting (Irvine, CA)
“Jim’s strengths are his intelligence and ability to articulate himself through writing. His ability to gather information is very beneficial to the success of a company.”
Thinks Things Through
Doug Squeo, Executive Vice President (ret.) at John Morton Company (Chicago, IL)
“Jim is a good listener, analytical, and takes the time to think things through. This is a positive trait for a writer.”
Invaluable Contribution
Ludell Jones, COO and Program Mentor Team Lead at Eazl (Chicago, IL)
“Jim, your contribution is invaluable to our students. We are so thankful our paths crossed with yours.”
Understands People
Kaori Ohtsuba, Professional Athletic Trainer (Tokyo, Japan)
“One of Jim’s unique strengths is to stick with people. He is super-loyal and his patience level is nuts. Jim has a deep capacity for understanding human beings and their condition. He believes the best for them and this makes him someone people want to turn to.”
Finds Solutions Quickly
Adriana Pacheco, Microbiology Laboratory Technologist (Elgin, IL)
“Jim is able to keep calm under pressure, put aside bias, and see other peoples’ perspectives. He is able to come up with wise and proper solutions quickly.”
Drop Me A Line
Let’s talk about your next marketing project. Contact me using your preferred method.
(331) 684-7740
(331) 684-7740
jim@copywriterforsoftware.com
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Software Copywriter

Marketing Content Specialist for Software Companies

Why Should You Work With Me?

A Writer Who Knows Your Industry

Clear Communication With Results

Deep Understanding of People

Current Marketing Best Practices

Services

White Papers

Case Studies

Blog Posts & Articles

Website Content

Email Copy

Projects

Search Engine Optimization: When Will I See Results?

Blog Article

Is Your Chiropractic Practice Surviving or Thriving Online?

Published Print

How to Get Started in Telemedicine

White Paper

What Other People Are Saying

Useful B2B Perspective

Davis Jones, Chief Learning Officer at Eazl (Chicago, IL)

Communicates the Right Things

Isabella Duvall, Owner and Manager at Better Shea Butter (Cedar Park, TX)

Expert in Technical Fields

Dave Church, Owner/Employee Benefits Broker at The Business Key Corporation (Chicago, IL)

Beneficial to the Success of a Company

Olivia Taylor, Director of CRO at Directive Consulting (Irvine, CA)

Thinks Things Through

Doug Squeo, Executive Vice President (ret.) at John Morton Company (Chicago, IL)

Invaluable Contribution

Ludell Jones, COO and Program Mentor Team Lead at Eazl (Chicago, IL)

Understands People

Kaori Ohtsuba, Professional Athletic Trainer (Tokyo, Japan)

Finds Solutions Quickly

Adriana Pacheco, Microbiology Laboratory Technologist (Elgin, IL)

Drop Me A Line

Let’s talk about your next marketing project. Contact me using your preferred method.