When it’s time to start your next project, you don’t want just another copywriter. You want a marketing professional who understands your business challenges and can communicate the value of what you offer.
A Writer Who Knows Your Industry
I’ve worked in your marketing department. My background includes in-house marketing for software and other high-tech companies. I know how to ask the right questions, get into the mind of a business buyer, and appeal to their challenges. This means I can hit the ground running and produce content that inspires your customers to take action.
Clear Communication That Gets Results
My academic background includes a B.A. degree in English (Creative Non-fiction Writing) and an M.A. in Applied Linguistics. I spent over a decade tutoring writing and teaching ESL classes in a college setting. This means I can translate complex topics into engaging story-telling that drives action.
Deep Understanding of People
My personal, academic, and professional life have included people from many language and cultural backgrounds. (Studying Japanese has become a part-time job). This has given me a deep capacity to understand and connect with people, both in your target market and the larger world.
Current Marketing Best Practices
I'm an AWAI-verified direct response copywriter — the world’s leading provider of copywriting training. This means you're working with a copywriter who is always up to date. I bring the best practices in copywriting and content marketing to every project.
These are my most commonly requested projects. I specialize in direct response and content marketing for B2B companies. If you don't see what you're looking for, that doesn't mean I can't help. I've worked with companies like yours to create nearly every type of marketing asset out there.
Contact me and tell me about your next project.
Having at least one well-written white paper puts your company at a serious competitive advantage.
No marketing project is more credible and powerful than a short 2- to 3-page customer success story.
Blog Posts & Articles
Increase website traffic, improve SEO, establish thought leadership, and create opportunities for social sharing.
Most purchases begin with a search, which leads prospects to your website or landing page.
Email copy is cost-effective and has the highest return on investment of any marketing project.
Here's a small sample of B2B marketing projects I've created to help businesses clearly communicate the value of what they offer. Contact me to ask about what I can do for you.
Search Engine Optimization: When Will I See Results?
Is Your Chiropractic Practice Surviving or Thriving Online?
Bylined Print Article
What Other People Are Saying
Useful B2B Perspective
Davis Jones, Chief Learning Officer at Eazl (Chicago, IL)
“Jim's perspective is useful for anyone whose role involves communicating with B2B partners or clients or marketing to them.”
Communicates the Right Things
Isabella Duvall, Owner and Manager at Better Shea Butter (Cedar Park, TX)
“After 6 years of being in business, we needed to create a brand video to tell our story. Jim was able to craft an effective, concise message that communicates all the right things, and that gives a clear picture of our company, what we stand for and what we offer to customers. A great service that I would recommend to any business that wants to increase its brand visibility and spread the right message.”
Expert in Technical Fields
Dave Church, Owner/Employee Benefits Broker at The Business Key Corporation (Chicago, IL)
“Jim is methodical and works through things thoroughly until they’re accomplished. He has a love of learning, especially about technical topics, and is very good at them. I could easily see Jim as an expert in any number of technical fields in which many others would struggle.”
Beneficial to the Success of a Company
Olivia Taylor, Director of CRO at Directive Consulting (Irvine, CA)
“Jim’s strengths are his intelligence and ability to articulate himself through writing. His ability to gather information is very beneficial to the success of a company.”
Thinks Things Through
Doug Squeo, Executive Vice President (ret.) at John Morton Company (Chicago, IL)
“Jim is a good listener, analytical, and takes the time to think things through. This is a positive trait for a writer.”
Ludell Jones, COO and Program Mentor Team Lead at Eazl (Chicago, IL)
“Jim, your contribution is invaluable to our students. We are so thankful our paths crossed with yours.”
Kaori Ohtsuba, Professional Athletic Trainer (Tokyo, Japan)
“One of Jim’s unique strengths is to stick with people. He is super-loyal and his patience level is nuts. Jim has a deep capacity for understanding human beings and their condition. He believes the best for them and this makes him someone people want to turn to.”
Dan Easley, Project Manager at American Family Insurance, Madison, WI
“Jim takes initiative, is articulate, and thorough. He thinks deeply about a topic, researches it, and pursues it.”
Finds Solutions Quickly
Adriana Pacheco, Microbiology Laboratory Technologist (Elgin, IL)
“Jim is able to keep calm under pressure, put aside bias, and see other peoples’ perspectives. He is able to come up with wise and proper solutions quickly.”