Jim Rogers

I Help Software & High-Tech Companies Market Smarter During Uncertain Times.
If you’re like most marketing executives, you’re pivoting quickly during this constantly evolving situation.

You're under pressure to get better results with a tighter budget, revamp your editorial calendar, or get more value out of what you already have.

Finding a reliable copywriter who can support your team is also a challenge.

That’s where I can help.

My name is Jim Rogers. I help software and high-tech companies market smarter during uncertain times.

Unlike most other business writers, I have experience in software and high-tech marketing departments. So, I understand the bigger picture of what you do and can quickly hit the ground running on your next marketing project.

My clients have included everyone from startups and small businesses to large enterprises with 1,300 employees.

See what others have said about my work. Or contact me to see how we can work together.
Why Should You Work With Me?
When it’s time to start your next project, you don’t want just another copywriter. You want a marketing professional who understands your business challenges and can communicate the value of what you offer.

A Writer Who Knows Your Industry
I’ve worked in your marketing department. My background includes in-house marketing for software and other high-tech companies. I know how to ask the right questions, get into the mind of a business buyer, and appeal to their challenges. This means I can hit the ground running and produce content that inspires your customers to take action.
Clear Communication That Gets Results
My academic background includes a B.A. degree in English (Creative Non-fiction Writing) and an M.A. in Applied Linguistics. I spent over a decade tutoring writing and teaching ESL classes in a college setting. This means I can translate complex topics into engaging story-telling that drives action.
Deep Understanding of People
My personal, academic, and professional life have included people from many language and cultural backgrounds. (Studying Japanese has become a part-time job). This has given me a deep capacity to understand and connect with people, both in your target market and the larger world.
Current Marketing Best Practices
I'm an AWAI-verified direct response copywriter — the world’s leading provider of copywriting training. This means you're working with a copywriter who is always up to date. I bring the best practices in copywriting and content marketing to every project.
Contact me and let's get started on your next project.
Services
These are my most commonly requested projects. I specialize in direct response and content marketing for B2B companies. If you don't see what you're looking for, that doesn't mean I can't help. I've worked with companies like yours to create nearly every type of marketing asset out there.

Contact me and tell me about your next project.

White Papers
Having at least one well-written white paper puts your company at a serious competitive advantage.
Case Studies
No marketing project is more credible and powerful than a short 2- to 3-page customer success story.
Blog Posts & Articles
Increase website traffic, improve SEO, establish thought leadership, and create opportunities for social sharing.
Website Content
Most purchases begin with a search, which leads prospects to your website or landing page.
Email Copy
Email copy is cost-effective and has the highest return on investment of any marketing project.
Contact me to talk about your next project.
Projects
Here's a small sample of B2B marketing projects I've created to help businesses clearly communicate the value of what they offer. Contact me to ask about what I can do for you.

How to Get Started in Telemedicine
White Paper
Created for TherapySites to explain benefits, implementation, and security considerations for telemedicine in mental health practice.

Download Sample
Search Engine Optimization: When Will I See Results?
Blog Article
Written for prospective clients and the in-house customer service team at Officite to explain the long-term commitment of search engine optimization.

Download Sample
Is Your Chiropractic Practice Surviving or Thriving Online?
Bylined Print Article
Published in Dynamic Chiro on behalf of Online Chiro to explain modern best practices for small business websites.

Download Sample
What Other People Are Saying

Useful B2B Perspective
Davis Jones, Chief Learning Officer at Eazl (Chicago, IL)
“Jim's perspective is useful for anyone whose role involves communicating with B2B partners or clients or marketing to them.”
Communicates the Right Things
Isabella Duvall, Owner and Manager at Better Shea Butter (Cedar Park, TX)
“After 6 years of being in business, we needed to create a brand video to tell our story. Jim was able to craft an effective, concise message that communicates all the right things, and that gives a clear picture of our company, what we stand for and what we offer to customers. A great service that I would recommend to any business that wants to increase its brand visibility and spread the right message.”
Expert in Technical Fields
Dave Church, Owner/Employee Benefits Broker at The Business Key Corporation (Chicago, IL)
“Jim is methodical and works through things thoroughly until they’re accomplished. He has a love of learning, especially about technical topics, and is very good at them. I could easily see Jim as an expert in any number of technical fields in which many others would struggle.”
Beneficial to the Success of a Company
Olivia Taylor, Director of CRO at Directive Consulting (Irvine, CA)
“Jim’s strengths are his intelligence and ability to articulate himself through writing. His ability to gather information is very beneficial to the success of a company.”
Thinks Things Through
Doug Squeo, Executive Vice President (ret.) at John Morton Company (Chicago, IL)
“Jim is a good listener, analytical, and takes the time to think things through. This is a positive trait for a writer.”
Invaluable Contribution
Ludell Jones, COO and Program Mentor Team Lead at Eazl (Chicago, IL)
“Jim, your contribution is invaluable to our students. We are so thankful our paths crossed with yours.”
Understands People
Kaori Ohtsuba, Professional Athletic Trainer (Tokyo, Japan)
“One of Jim’s unique strengths is to stick with people. He is super-loyal and his patience level is nuts. Jim has a deep capacity for understanding human beings and their condition. He believes the best for them and this makes him someone people want to turn to.”
Takes Initiative
Dan Easley, Project Manager at American Family Insurance, Madison, WI
“Jim takes initiative, is articulate, and thorough. He thinks deeply about a topic, researches it, and pursues it.”
Finds Solutions Quickly
Adriana Pacheco, Microbiology Laboratory Technologist (Elgin, IL)
“Jim is able to keep calm under pressure, put aside bias, and see other peoples’ perspectives. He is able to come up with wise and proper solutions quickly.”
Let’s Talk About Your Next Marketing Project
Contact me using your preferred method to learn more about what I can do for your company.
(331) 684-7740
(331) 684-7740
jim@copywriterforsoftware.com
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Software & High-Tech Copywriter

I Help Software & High-Tech Companies Market Smarter During Uncertain Times.

Why Should You Work With Me?

When it’s time to start your next project, you don’t want just another copywriter. You want a marketing professional who understands your business challenges and can communicate the value of what you offer.

A Writer Who Knows Your Industry

Clear Communication That Gets Results

Deep Understanding of People

Current Marketing Best Practices

Services

White Papers

Case Studies

Blog Posts & Articles

Website Content

Email Copy

Projects

Here's a small sample of B2B marketing projects I've created to help businesses clearly communicate the value of what they offer. Contact me to ask about what I can do for you.

How to Get Started in Telemedicine

White Paper

Search Engine Optimization: When Will I See Results?

Blog Article

Is Your Chiropractic Practice Surviving or Thriving Online?

Bylined Print Article

What Other People Are Saying

Useful B2B Perspective

Davis Jones, Chief Learning Officer at Eazl (Chicago, IL)

Communicates the Right Things

Isabella Duvall, Owner and Manager at Better Shea Butter (Cedar Park, TX)

Expert in Technical Fields

Dave Church, Owner/Employee Benefits Broker at The Business Key Corporation (Chicago, IL)

Beneficial to the Success of a Company

Olivia Taylor, Director of CRO at Directive Consulting (Irvine, CA)

Thinks Things Through

Doug Squeo, Executive Vice President (ret.) at John Morton Company (Chicago, IL)

Invaluable Contribution

Ludell Jones, COO and Program Mentor Team Lead at Eazl (Chicago, IL)

Understands People

Kaori Ohtsuba, Professional Athletic Trainer (Tokyo, Japan)

Takes Initiative

Dan Easley, Project Manager at American Family Insurance, Madison, WI

Finds Solutions Quickly

Adriana Pacheco, Microbiology Laboratory Technologist (Elgin, IL)

Let’s Talk About Your Next Marketing Project

Contact me using your preferred method to learn more about what I can do for your company.